Netflix
13 Reasons Why

influencer campaign

How to market a series about suicide?

Much like the central plot of the show, one of the reasons why a person would choose to commit suicide is due to bullying – a topic which all teenagers can relate to in some way or another.

Our idea? What if bullying had an off switch!
Germany’s leading influencers deactivated comments on their social media accounts, only revealing why after 48 hours – words have consequences and in real life there is no mute button. Leaving every teen with a strong message and knowledge of the show.

39.5M
organic reach

+600%
google-search volume

+3.000%
daily organic trailer views

Casefilm

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