Switch Off The Hate

When we were asked to market 13 Reasons Why we knew we wanted to, not just advertise, but to raise awareness about the sensitive topics covered in the show. We used the voices of Germany’s leading influencers as they deactivated all comments on their social media accounts. Only revealing why 48 hours after and leaving every teen with a strong message – words have consequences and in real life there is no mute button.

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