Sing On!

Netflix Tik Tok Campaign

Your turn to Sing On!

Netflix Germany’s first ever TikTok campaign gave the mic to audiences.

We teamed up with Sing On! Germany and host Palina Rojinski to create a karaoke filter for TikTok that let users show off their pipes. After singing their hearts out for the #SingOnGermany challenge, audiences headed straight to Netflix to start streaming the game show series.

Sing ON!

“The campaign smashed benchmarks and exceeded all expectations. Amassing over 600 million video-views...”

Group 15