How do you turn a low-budget travel brand into an icon on TikTok ?
Together with FlixBus, Granny launched the first global FlixBus TikTok channel in December of 2022. 11 months later we have reached 500K followers, 7.2 million likes, and almost 100 million views across 206 videos. By personifying the bus and putting user-experiences at the core of the content, the FlixBus account thrives in relatability.
followers in just 11 months
The ultimate goal is for people to tell their friends: „Have you seen what FlixBus did on TikTok?“