How do you turn a low-budget travel brand into an icon on TikTok ?
Together with FlixBus, Granny launched the first global FlixBus TikTok channel in December of 2022. In just 2 months the @FlixBus TikTok page organically gained over 5 million views, 38K+ followers and 1M+ likes. By personifying the bus and putting user-experiences at the core of the content, the FlixBus account thrives in relatability.
followers in just 8 months
The ultimate goal is for people to tell their friends: „Have you seen what FlixBus did on TikTok?“