Passionate, inspiring, creative—we highlighted Rosa’s personality to position her YouTube channel as a social brand.
Rosa told us everything about herself and how she envisions her content. We translated it into brand metrics. Through a series of workshops we further defined the brand identity of her YouTube channel and developed a creative social strategy together. We focused on her brand values, tone of voice, and positioning, always making sure the result was authentic and reflected her colorful personality. Our brand strategy helped her grow from a promising format to a successful social brand in the Funk universe.