Watching people be ridiculously rich is fabulously entertaining
We had everyone talking about Amazon Prime Video’s first Dutch Original “Donnie op de Monnie” with our integrated launch campaign celebrating the ridiculousness of being rich. The 360 campaign leveraged the Dutch icon’s social credibility and brought his story to the streets with a Donnie Cash machine in Amsterdam and a massive (D)OOH flight.
Ever wondered what it looks, feels, and smells like to be rich?
23 types of (D)OOH placements across all of the Netherlands featuring Donnie in the world of luxury and wealth.