We used humor to get people to stop buying new things and hold on to the old ones instead.
When rebuy approached us for help reintroducing their brand to the market, we were excited to dig deep into their vision, values, and tone of voice.
Together we developed a whimsical content strategy and social media persona playing on the latest social media trends. We engaged followers with circularity humor, inspiring people to be more sustainable and give circular living a try.
