Paid Social Performance Manager

full-time (w/m/x)

We are Granny
Our vision is to turn brands into cultural symbols of their time, beyond their target audiences. Our mission is to spark conversations that activate communities and turn brand customers into fans.

We do things differently. Like most Granny’s, we speak our mind. We don’t believe in hierarchies but responsibilities and teamplay. We strongly believe in cultivating diversity, because creative thinking and inspiration comes from diverse ways of seeing things. This is how we deliver the best results and empower our employees to have an exceptional work culture.

 

The role
As our Paid Social Performance expert you work with various Grannies across teams. You are deeply curious about trends in Social Media & Pop Culture as well as data-driven methods in Social performance marketing. With your data-driven approach you create insights that directly guide our creative process.

Your responsibilities

  • Manage & own all aspects of Paid Social (Facebook, Instagram, Tiktok, etc.)
  • proactively create high performing ads & campaigns across multiple social channels
  • Guide the teams: drive the creative output with data & insights combined with a deep understanding of paid social campaigns
  • Conception, development and control of cross-channel paid social media campaigns for our clients
  • Constantly test, learn & refine across social platforms, audiences, creative ideas, messaging, etc.
  • Analyze your media buys and associated metrics constantly
  • constantly observe the market and quickly adapt to trends
  • test new channels, formats & functions for us and our clients

 

Your profile

  • 2+ years of experience in performance marketing & media buying with a focus on Social (Facebook & Instagram; huge plus: TikTok, YouTube)
  • Operational excellence: Good knowledge of Facebook Business & Ads Manager with an understanding of best practices for audience & creative testing, campaign structure and bidding.
  • Deep understanding of Social Media, Entertainment, Brands
  • Strong analytical and statistical analysis skills in order to extract insights and recommendations.
  • Creativity: You love working with creative teams and can guide them
  • Data driven: Analytical mindset and the ability to make data-driven decisions. You know how to plan, set up and complete significant A/B tests with clear applicable results.
  • Languages: Fluency in written and spoken English (German would be a plus).

To directly apply for the position, please fill out our application form.

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