Wrapped

Spotify’s annual “Wrapped Campaign” is a true highlight at the end of each year – and was also highly anticipated by users in 2020. And 2020 was quite a year, was it? So we took the chance to thank everyone, who made this year a bit better in our 360 ​​° campaign – from Professor Drosten, Gemischtes Hack, Apache207, Dua Lipa to banana bread playlist creators. We combined the events and vibe of 2020 with the music and podcast world and insights on Spotify user behavior in a playful way.. The Wrapped campaign couldn’t be missed and, to be honest, we’ve rarely been so happy to wrap up a year.

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