We know the entertainment industry like the back of a Granny’s hand. So when rapper Trettmann was about to release his much anticipated album it was natural that Spotify would invite us along for the ride. We integrated his loyal fanbase into the artist campaign and recreated the sick album artwork by tagging fans who engaged most with his social. We created individual Giphy Stickers inspired by his album aesthetic which then took over artist and fan Instagram stories. But social wasn’t, and never is for Granny, the limit. We had posters all over main cities and took over the Mercedes Benz Arena Digital Screens in Berlin. Our boy Trettmann hadn’t released an album in a few years so this campaign welcomed him firmly back to the rap game.


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