step up:
people of zign

social strategy

With Zign we celebrated local heroes who stepped up and found their way.

We created the campaign to build up Zign’s Social Media channels and to reach out to the target group of the mid-twenties, who have to find their very own way through life. To raise their attention, we searched for interesting characters that dared to choose truly unique unusual paths – and styles.

What we found out: there are many answers to the question “What does it mean to go your own way”.

6x
organic reach

4x
sales via facebook

100%
fan growth

...

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