Awaken the Phantom

social media content

How to create a spectacular Instagram extension of a global campaign in the German market?

Nike introduced its newest football boots after the 2018 World Cup featuring German national team stars like Mario Götze, Arne Maier, Joshua Kimmich and Sara Däbritz among others. They briefed us to create an Instagram extension of the campaign in Germany.

Why Granny? Due to our recent work with multiple clients, Nike knew we could score on both creative strategy and execution.

Solution: Our phantoms took over Instagram in the digital extension of the ‘Awaken the Phantom’ campaign. We created a series of dynamic Instagram Stories featuring the national team players and Nike’s superstar football shoe: the Phantom. Granny was leading the entire creative process from concept to managing the photo & video shoot, to post-production.


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