The Netflix Original “Jiva!” is the South African answer to the dusty dance genre. “Honey” or “Step Up” are old news. Our 360° campaign, including Key Art, OOH projections and Social Media assets, first of all made South Africa dance, then the whole world. Speaking of “dancing”… Do you know how to Jiva? If someone does, it’s the TikTok audience. The #JivaNetflix-TikTok challenge in combination with a branded filter brought the Key Art motive to life and ultimately ended up being viewed 30M times.



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