Netflix
#grammasters3

instagram campaign

The No.1 topic on Instagram: 500.000 competed to become Netflix’ Grammaster

Over 500,000 applicants from Europe, the Middle East, and Africa competed for a chance to be a Grammaster — professional Instagrammers hired by Netflix to take photos of iconic film & TV locations throughout the world. Our campaign became the No.1 topic on Instagram and generated a lot of buzz in the news.

No. 1
trending topic on Instagram

1.7M
posts on Instagram

250k
new followers on Instagram

...

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