The German Youtube sensation, Druck had already gained itself a solid fan base through a killer first season. What they needed was someone to maintain and grow this fanbase for season 2 and 3 … enter Granny. We turned newbies into groupies and triggered rewatching behaviour in a campaign that encapsulated the teen drama of the series itself. We produced youtube pre-roll teasers, season and franchise trailers and social assets that emphasized the different, relatable, topics tackled in DRUCK.


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