Arabic clans dominate German media. But what is it really like to be a member? Clanland has all the answers. The podcast by Hiphop-Journalist Staiger and actor Mohamed Chahrour dedicates to not just talking about but WITH clan members. For the launch campaign of the new FRITZ format, we turned this into our tagline: We talk to clans. Not just about them. Potential listeners were sucked into the world of clans via Social, (D)OOH and audio ads by our assets for which we visited the most important scenes with the hosts and combined the footage with the podcast’s strongest o-tones.


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