road trip

capsule collection & roadtrip

We gave youtubers the chance to create their own fashion-collection and to celebrate their friendship on a road trip through california.

Two pairs of influencers and real-life best friends created their very own capsule collections for and with Zalando’s young fashion brand even&odd. To promote it, they went on a spectacular road trip through the States. And they involved their fans: Every day they could send them on #bffmission and collaboratively design a T-Shirt with their idols. The collections and the #bffmission shirts were sold on Zalando and even-and-odd.com – with great success.

impressions on #bffmission

organic views on youtube

real bestsellers on zalando


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