26 Reasons

Did you know that the “26” in “N26” stands for the number of letters in the alphabet? Well, it does now. N26 had an OOH campaign and asked us to bring it online. While their offline campaign did a great job at defining their values, it simply was not striking enough for their online target audience. We found a clever and on-brand way to evolve their existing offline concept while using the tonality and visual language that we know speaks to audiences on social. They got the full Granny treatment, bringing their Instagram channel into 2020 and giving the brand a much needed voice.


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