The Rain

The Rain

Netflix Digital Campaign

When it rains it pours

A post-apocalyptic Instagram account for Scandinavian show “The Rain”

Together with LA-based social media agency Ralph, we came up with a one-of-a-kind content strategy for the show’s global Instagram channel. The quarantine-themed grid structure included 39 detailed images, videos, and GIFs with easter eggs for fans about plot twists, love interests, and more. 

 

The Rain LAB
The Rain LAB 1
The Rain LAB 1

follower growth within 90 days

93%

most liked posts

37k

Fact 3

100k

Group 15