Druck

Funk Digital Campaign

So much pressure

Love, hate, fear, bravery—we caught Gen Z’s attention by telling their story.

The German YouTube sensation Druck had already gained a solid fan base by the end of its first season. With YouTube pre-rolls and trailers for paid media campaigns, we grew the fanbase for upcoming seasons and made Druck stand apart from its Norwegian predecessor Skam.

Druck

ø views per episode

+270%

total views

80 Mio

Fact 3

100k

Group 15