Funk Digital Campaign

So much pressure

Love, hate, fear, bravery—we caught Gen Z’s attention by telling their story.

The German YouTube sensation Druck had already gained a solid fan base by the end of its first season. With YouTube pre-rolls and trailers for paid media campaigns, we grew the fanbase for upcoming seasons and made Druck stand apart from its Norwegian predecessor Skam.


ø views per episode


total views

80 Mio

Fact 3


Group 15