Netflix Activation

Long live the Gang

Sometimes people come together to form unlikely power teams.

The Defenders is all about unique individuals working together in pursuit of a common goal, so we promoted the series with a similarly unlikely pairing: Genetikk and LENA. The pop rap duo joined forces to create the smash hit “Lang lebe die Gang” and accompanying music video. 

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video views

3.5 M

social reach

35 M

PR reach

147 M

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