Bulldog Gin

Bulldog Gin Digital Campaign

Cheers to new beginnings

Are you bold enough?

Aligned with their global BEGIN BOLD communication, Bulldog Gin wanted to do their first brand activation in Germany during the summer 2021 and break through the noise of Gin advertisement. The target audience: people with an entrepreneurial mindset. Our world is full of creative and brilliant minds but while many people play with the idea of starting their own business, too many are afraid to take the risk of pursuing their dream. In our activation, we encouraged people to share their business ideas and Bulldog Gin funded one of them with 25.000 euros if they dare to start now. Right now.

overall reach

5.2 Mio

press reach

4.9 Mio

influencer reach

310k

Instagram

Influencers

We worked together with selected influencers that represent lifestyle and entrepreneurship who got a spot in the jury but also served as multiplicators for the campaign. We focused on Instagram and LinkedIn as our main campaign channels

Media Coop

We teamed up with deutsche-startups.de, the leading website for the digital start up scene in Germany. The founder & chief editor Alexander Hüsing was part of the jury, also promoting the competition through his personal LinkedIn & Twitter account.

Paid Social

We also created assets for a paid flight on social and programmatic banners on several websites that performed above average compared to product ads.