Are you bold enough?
Aligned with their global BEGIN BOLD communication, Bulldog Gin wanted to do their first brand activation in Germany during the summer 2021 and break through the noise of Gin advertisement. The target audience: people with an entrepreneurial mindset. Our world is full of creative and brilliant minds but while many people play with the idea of starting their own business, too many are afraid to take the risk of pursuing their dream. In our activation, we encouraged people to share their business ideas and Bulldog Gin funded one of them with 25.000 euros if they dare to start now. Right now.