13 Reasons Why

Netflix Influencer

Switch off the hate

In real life there’s no mute button

When Netflix came to us with 13 Reasons Why, we wanted to raise awareness about the show’s sensitive topics. We asked Germany’s leading influencers to deactivate all comments on their social media accounts for 48 hours. Only later did we reveal the important message behind the stunt: words have consequences. 


13 Reasons

organic reach

39.5 Mio

google search volume


daily organic trailer views


Group 15